Sorta of a BOLD title, wouldn’t you say?

While I was hangin’ out in nature the other day, the thought popped into my head ‘Why is everyone always looking for the super duper ninja marketing tricks?”

Some people are ALWAYS on the lookout for the next hottest marketing secret.  That’s fine if you are already movin’ and groovin’… but most of the new marketers really need to get back to the basics.

It’s all about creating a strong foundation… better known as ‘the basics’.  Once you have the basics down, and you’re doing them CONSISTENTLY… then, and only then, should you move off to the advanced stuff.  The advanced stuff will do you no good if you don’t have the basics down.  Most of the time you don’t even need the advanced stuff!

Coach John Wooden’s theory on the basics…

This message rang super clear when I heard an interview from Coach John Wooden, legendary UCLA basketball coach. His ten NCAA national championships in a 12-year period while at UCLA are unmatched by any other college basketball coach.

The man knows something about creating success.  On the first day of practice he would have his team practice putting on their socks and shoes the proper way.  The players would look at him like he was crazy, but Wooden knew that a lot of players were taken out of games, and unable to go back in, because of blisters.

He would tell his players that the easiest way to avoid getting blisters is to pay attention to the basics.  He would show them how to roll their socks correctly and how to tie their shoes the right way to prevent the blisters… and they wouldn’t move on to other drills until they got this correct.

As silly as that sounds, there is a very important lesson within Coach Wooden’s teachings…

When it came to teaching his players basketball he always said “I do not permit fancy stuff in the teaching of my players at all.”  He was a big believer in doing the basics… over and over.  He had them practice free throws, dribbling and all of the other basic skills there are in basketball.

This is as concept that most people don’t grasp…

If you take Coach Wooden’s advice, you will start to see so much more success in your business.  There are a lot of people out there that are going to try and sell you stuff by saying “If you don’t buy my program where I’m going to teach you this cutting edge Ninja move that nobody on the planet knows about, then you’ll be a complete failure”.

Well in so many words they’re saying that:)

I’m here  to tell you that it really comes down to doing some basic things everyday.  By doing this, all of your efforts will compound on each other… otherwise known as the ‘law of compounding.  This is one of the most POWERFUL laws within our Universe.

I will tell you this, in the building my personal brand I haven’t used any ‘Ninja Tricks’.  I’ve just been doing a lot of simple things over and over… and then doing them again… and then again… and again… i think you get my point

Here is a quick story really showing you the power of this principle…

Once upon a time a Mogul king wished to reward a local peasant for saving his daughter’s life. “You can have anything you want,” offered the king.  The peasant asked merely for one grain of rice to be placed on a chessboard.  Courtiers began to laugh at the meagerness of this request, but the suddenly audacious peasant held up his hand for silence.  “I ask for one more thing”, he said. “Each day the amount of grains will be doubled and placed in the next box, and so on, for all the places on the board.”  The king thought this trifle a bit ridiculous, but agreed. The story does not end well, for on the 64th place there was not enough rice in the entire kingdom to satisfy the request. The embarrassed king had the peasant hanged.

- Story read on Paul Lemberg’s website

This story shows you how exponential growth is created by doing something simple over and over.  I know I’m pounding this principle into your head right now, but I can’t stress enough how important this is.

There is so much HYPE out there on the internet.  I like to consider myself a ‘non-hypey’ marketer who will always shoot you straight… and keep it real with you!

Remember, you need to know how to do the basic karate kicks and punches before you can become a Ninja!  It’s my intention on this blog to share with you the basic strategies that you need to create a RockStar Personal Brand within your niche.

I’ve got a quick questions for you…

Are you doing the basics?  Are you doing them consistently?  The 2nd questions is the most important piece of this equation.  I’d love to hear your answers and feedback on this post.  Leave me a comment below.

Also, share this post with your Facebook and Twitter buddies… this is something that everyone can find value in.

Catch you real soon…

Yours In Success,

Eric Goldstein

The title of the post says it all… how you hold yourself when sharing about your business will determine your success.  Posture isn’t just when you are face to face with people.  It’s in effect whenever you’re sharing about your business.

If your writing a blog post, your posture comes through.  If you’re shooting a video, your posture comes through.  This matters 100% of the time.  Posture comes down to belief in what you are doing.

Check out this quick video I created about this:

Click here to view the embedded video.

So what did you think?  Do you believe that posture creates the decision to buy?  I’d love to hear your feedback on this.  Leave a comment below here in the community.  Also, pass this post along to your Social Media buddies… retweet it or share it on your Facebook.

Thanks in advance…

Yours In Empowerment,

Eric Goldstein

If you answered ‘NO’ to this question, then you’re going to want to pay close attention to this video.

We are in a time right now like NEVER before.  Because of the BIG shift that is happening in media right now, from  traditional media (TV, radio, print, etc.) over to Social Media… you’re able to build a business online doing what you LOVE.

In so many words, it’s time to cash in on your passion!  The masses of people are not aware that this change in media is even happening… and it’s the biggest change that we’ve seen since the industrial revolution.  It’s changing the way we do business and the way we are living our lives.  It’s BIG!

I created a quick video today sharing a bit more on this, check it out:

Click here to view the embedded video.

Imagine for a moment, being able to create financial freedom for yourself talking about what you love.  There has never been a better time then NOW for you to do this for yourself.  Very soon there will be a ‘gold rush‘ of people running to do this… position yourself before it gets too competitive within your niche.

Most common mistake…

The most common mistakes that people are making is they’re not taking the time to get CLEAR on what their niche really is.  One of the most powerful steps you can take when cashing in on your passion is clarifying your personal brand.

The more targeted you are about ‘who’ your audience is, the more success you will achieve.  It’s much easier to create content that is talking to a specific group of people.

My Brand & WHY I do what I do…

I’ve always had a THIRST for helping other people to be more of who they truly are.  When I launched my blog I knew that I wanted to do just that.  That’s where my tagline ‘Empowering Ordinary People To Do Exrtaordinary Things’ came from.

When I realized that ANYONE could create a personal brand for themselves using Social Media and Blogging, based around their passion, I knew that I found my brand.  I set out on a mission to help as many people as possible build an online business doing what they LOVE!

I get immense joy working within the personal branding arena.  Watching someone grow into a full fledged entrepreneur is awesome.  The best part is… they’re being more of who they really are!

So what did you think?

Are you ready to turn your Cash Flow Your Passion?  Leave me a comment below and let me know if this is something that interests you.  I appreciate your shares here in the community.

Pass this post on to your buddies over at Twitter & Facebook.  There are too many people going to jobs that they hate on a daily basis… let’s change that!

Yours In Empowerment,

Eric Goldstein

WOW!  I just got an email forwarded to me from a really good friend, Alicia Diaz.  It’s an email that I sent her a year ago almost to the day.  She came across it and wanted me to see the vision that I had and how trusting your guidance pays off.  It was so GOOD to read something that I wrote when I was starting my journey into the blogosphere.

I had absolutely NO CLUE about blogging or the whole social media game… I just knew that I had a strong feeling about something and I was going to follow it.  You know the feeling, right?  The feeling of being drawn to something, almost as if you are being pulled.

I’ve come to learn that this is the Universe showing me which route to take to get to where I want to go.  We all have wants and desires… and the Universe ALWAYS knows the best and fastest route.

We all have this internal guidance…

It’s called your emotional guidance system.  It’s just that most of us have not listened to it for so long, that we don’t even ‘hear’ or ‘see’ the signs.  The good news is that it never shuts off, no matter how long you ignore it for!

After years of listening to other people (parents, teachers, coaches, relatives, bosses, etc.) telling you what to do, you stopped trusting and listening to yourself.  The signs are so subtle sometimes, but the more you listen and trust… the stronger the feelings get and the more noticeable they are.

I’ve always been someone not to listen to others.  I would get yelled at by my mother all the time for this.  I didn’t know it then, but I was listening to my emotional guidance system.  My teachers, coaches and bosses always would say ‘Eric always does what Eric wants to do’… haha!

So here is the email Alicia sent me…

It was so great reading this email and seeing what has unfolded in my life.  I could have NEVER predicted, back then, all of the amazing things that have come into my since building my personal brand with my blog.

I was just following a feeling… an emotion that felt good

The message I really want you to get today from this blog post is to ALWAYS follow what feels good to you.  I promise you that if you start trusting your guidance more, you will get everything you want!  There will be a bunch of people out there that don’t agree with you, but it’s your internal emotional guidance system… not theirs. 

It’s like you driving in your car and calling your buddy who is in their car, and asking them what their navigation system is telling them to do so you can get to where you want to go.  It would make NO SENSE… but this is what people are doing everyday by listening to others and not trusting in their own guidance.

I hope this email will help you get back to trusting your guidance and believing in yourself more.  I was going to keep this email to myself but I’m all about EMPOWERING others, and I knew if I shared it… it would touch someone’s life and make a difference.

So… now it’s time for me to hear from you.  What came up for you when reading this post?  Are you in a place in your life where I was a year ago, only going on blind faith and trust?  Leave a comment below and share with the community.  Just like my story might touch your life, your story might touch another one of my reader’s lives.

Also, share this post with your Twitter & Facebook friends.  I think a lot of people can use a little more trust in themselves right now… they will THANK YOU for sending it to them:)

I thank you for reading today… I appreciate you more than words can explain!

Yours In Abundance,

Eric Goldstein

‘Trust’ picture courtesy of Vagawi on Flickr

Positive self talk… some will say it sounds a little crazy.  What they don’t realize is they are already talking to themselves, and most of the time it’s leaning towards the negative side of things. 

Most of us have been programmed to look at what’s wrong or what’s missing.  Don’t believe me… have you heard some of these sayings before?

Life wasn't meant to be easy
Don’t get your hopes up
It’s easier said then done
All Good things must come to an end

Remember these… most of our parents, teachers and other people who had influence over us growing up used to throw them around all the time.  If you hear something long enough, especially at a young age, you start to believe it… and then it becomes one of your truths/beliefs.

Most people are unaware of the POWER of our vocabulary.  All of your words carry a vibration, and that vibration becomes your point of attraction.  Basically, whatever you believe is what you will get.

Now you might be saying to yourself right now ‘I don’t believe those things’.  You might not want to believe them, but if they’ve been told to you over and over, they might be a deep rooted limiting beliefs.  A belief is just a thought that you keep thinking over and over.

When it gets to that point, you usually aren’t even aware that you’re thinking that thought.  It’s become so normal that you’ve acclimated to it. 

So how do you know if you talking to yourself that way?

Now you don’t want to drive yourself crazy with this.  As a human being you have an average of 60,000 thoughts per day, so you don’t want to go monitoring them all.  A litmus test to see if you are focusing more on the negative side of things is to pay attention to what you are saying.

The thoughts that are most dominant will show up in your external talk.  Just be aware of the things you are saying.  If your talk is more towards ‘what’s missing’ or ‘what’s wrong’, then you know you have some of these disempowering beliefs.

Here are a few examples:

Why do I always do that?
It’s too good to be true… it probably won’t happen 
I’m always in a rush, there is never enough time

Are any of these or similar statements familiar?  It’s okay if they are.  The first step in making a shift is awareness.  Being honest with where you are is the only way to get to where you want to go.

So how do you change your thought patterns?

Affirmations are the key to doing this.  Affirmations are just positive empowering statements that you make to reprogram you thinking.

Most people laugh at thought of doing them, but you have two choices… to keep doing what you’ve been doing and getting the results you been getting, or try something new. 

If you keep doing what you’ve been doing, you will keep getting what you’ve been getting.  No matter how many times you try, if you keep trying to bake something with the wrong ingredients you’re never going to get the end result you want.

Insanity: Doing the same thing over and over again and expecting

different results - Albert Einstein

5 Affirmations to change your life

1. I have abundance in all areas of my life
2. I trust in the Universe to deliver me exactly what I need in each moment
3. I have meaningful and loving relationships
4. I am instrument of vibrant health
5. Money flows into my life easily and frequently

These are just some examples for you.  If they resonate with you, then use them.  If not, create affirmations that you will better fit you.  One thing you have to remember, they are going to feel weird when you first start doing them.

You might not believe them in the beginning,  but the idea is to say them each day until they feel more and more real.  Once they do, you will start to see physical results showing up in your life to match the affirmations.  Pretty cool, huh?

Starting out…

Spend 5-10 minutes each day repeating your affirmations.  It’s best to do them looking in the mirror.  Now that might sound funny, but I promise you that they are much more POWERFUL when done this way.

Also, they are best done in the morning.  Why?  You are in your least resistant state in the morning because you just came off a night of rest.  Also, you want to set the point of attraction for your day on the right foot.

My challenge to you…

I’m here to EMPOWER you… so I have a challenge for you.  Spend 5-10 minutes each day for the next 30 days saying your affirmations.  This includes the weekends too:)

I promise you that if you stick with this, you will see a major difference in the people, places and experiences that show up in your life.  You will be on the path to creating abundance in your life!

Do you accept the challenge?  If you do, leave me a comment below that you are ready to ROCK the affirmation challenge.

If you do take the challenge, I’d love for you to revisit this post after your 30 days are up and share with the community your results.  Share this post with your Facebook and Twitter friends, they will thank you for adding value to their life!

You are amazing… I support you on your journey to ultimate abundance!

Yours In Abundance,

Eric Goldstein

If you are going to spend time hangin’ out working in your office or at your desk… it should be a comfortable place to sit. You want to feel inspired with you’re sitting there and doing your thing.

I wanted to share with you the new space that I have for myself. I still have my home office, but I wanted to have some space outside of the house as well. So I shot a video sharing with you a few of the things I’ve set up for myself there that inspire me to create my magic:)

Check out the video:

Click here to view the embedded video.

Do you agree that setting up your workspace in a comfortable manner is important to your success? What are some of the things you have in your office or on your desk that inspire you? I’d love to hear, so please leave a comment below with your response.

Also, if you found value in this message then pass it along. Share it with all your Facebook and Twitter friends and followers. They will appreciate you passing it along to them!

Until next time… Keep it real!

Yours In Success,
Eric Goldstein

P.S. Is your workspace a comfortable place to hang? If not, WHY not?

Just like the subject reads… CHILL OUT! People are in such a rush to build a business these days that they’re NOT totally missing doing the things it takes to make it happen!

A little story for you… I was hangin’ at my desk writing a marketing piece, and a song came on that made me think of just this. So what did I do? I turned on the handy dandy little video camera and caught some footage for ya.

When I heard the chorus of this song, it made me realize that people just are taking the time to do the little things that matter because they are in such a rush. It’s those little things that truly matter when building a business online… and their totally missing out on them!

Check out the video to hear the song:

Click here to view the embedded video.

Talk about transparency, right? I don’t have the best singing voice in the world… but guess what?! I don’t care… I think I do and that’s all that matters

So do you agree? Do you think it takes patience to build a business online? Leave your thoughts here in the community down below by leaving a comment. I’d love to hear from you!

Speak more soon…

Yours In Patience,
Eric Goldstein

P.S. Stop rushing around trying to build your business… chill out, enjoy the process and allow it all to unfold!

I’ve been asked this question a lot lately… What is your secret to building your business online? What I’m going to share with you in this video today is EXACTLY the formula that I use! I’m a transparent guy if you have noticed by now

The information that I’m going to share with you in this video below, is information that I usually don’t just put out there. Most of the time I share something like this with my mentoring clients or the people on my team in my business…. but you caught me in an EXTRA giving mood.

Don’t be fooled by the simplicity… everyone is always looking for the confusing and complicated strategies. We’re building a business online, we’re not performing brain surgery! Towards the end of the video I share with you the #1 way that I’m getting TONS of eyeballs on my content each and every day for FREE!

I won’t hold you any longer, go check out the video:

Click here to view the embedded video.

So I shared with you at the end of the video my strategy of creating TRIBES. Hands down this has exploded my traffic and has brought my biz to a whole new level. TRIBES is a new concept to the marketing world. Very soon you will be hearing more and more people talking about this term, but for right now there are NOT many!

A TRIBE is simply a group of like-minded entrepreneurs that are all sharing and promoting each others content. Most people can’t grasp this concept, because they are so STUCK in the ‘competitive’ mindset. They would never think of promoting someone else who is doing exactly what they are doing.

At first, it’s a little tough to wrap your thoughts around because we’ve been so programmed that other people doing what we are doing are our competition. It’s so WRONG! We live in an abundant Universe where this is an unlimited amount of resources to go around for everyone.

When you realize by all working together like this you all increase your exposure dramatically, then you get it and are ready to form a TRIBE. You are leveraging other people who are already marketing to your exact market… brilliant if you ask me:)

So that’s first… if you can’t make the mental shift, then TRIBES are not for you. The coolest part about this is you are able to reach thousands and thousand more people who are you exact market then you can ever do by yourself. By far this has been the biggest surge to my business.

Some of the requirements to being a good fit for a TRIBE:

You must be a GIVER…

This doesn’t need much explaining. You need to come from a place of wanting to add value to other peoples lives instead of coming from the place of what can you ‘take’.

You must be willing to SHARE:

Too many people hoard resources. When they get turned on to something good, they hide if from everyone. That is a fear based mentality that can’t survive within a TRIBE. TRIBE members all look out for each other. They CARE about each others success just as much as they do their own success. If they find something valuable, they are quick to share it with the others.

You must be AUTHENTIC:

You’re going to want to attract TRIBE members that match YOU… not someone else. If you’re not being authentic, then you won’t attract the right people. This almost goes without saying, but I see so many people online today just not being themselves. It’s time for people to cut the crap and just be themselves! When you do this there will be amazing synergy that is created between you and your TRIBE members.

So.. now that I’ve share with you a bit on what it takes to be in a position to create a TRIBE, how do you go about forming one. Here are some pointers for you:

Social Media Sites

Facebook, Twitter, LinkedIn and sites just like them are GREAT place to meet like-minded entrepreneurs to form a TRIBE. You can search people out that have the same likes and passions that you do, connect with them and let them know what you are looking to do. It’s always good to syndicate/promote their content first… it will help you catch there attention.

Forums

There are so many forums out there where people are talking all day long about specific topics. Find a forum that has to do with your niche, and get in there and mix it up. If you search your keyword with the word ‘forum’ at the end of it in Google, your bound to find communities where you can find some like minded people.

Now that you know where you can meet people to connect with to form a TRIBE, let me introduce you to the guys that I run with…. my TRIBE. There guys are value adders, the type of guys you want to learn from.

Katie Freiling
Kary Rogney
Michael Feil
Nick Logan
Ken Pickard
Jon Alfredsson

Would you like more information on how to go about setting this all up? Head over and check out The Unified Tribe? This is a TRIBE community that I’m one of the coaches and mentors in, launched by Katie Freiling. It’s a great place to bring your personal brand and get a BUZZ going about it!

Please leave a comment at the bottom of this post sharing your thoughts about TRIBES. Do you see how the leverage can change the entire game for you? Also, feel free to share this with your Twitter & Facebook followers. Part of being a good Tribe member is syndicating post of value, and there is definitely a lot of value in this post.

Speak soon…

Yours In Tribal Mastery,
Eric Goldstein

P.S. Do you want to learn my #1 Secret to getting TONS of eyeballs on my blog post each and everyday… for FREE?? Then check out The Unified Tribe

Hey… So I went to check out the movie Avatar. WOW! Awesome graphics… it just goes to show you how much we are advancing in technology world.

I created a quick video for you sharing with you a big lesson that I got from the movie, that was revealed the day after I watched it. Don’t worry if you haven’t seen the movie, you will see what I’m talking about in a minute.

This 1 thing is what holds most people back from living the life that they desire! Yes, that is a bold statement… and I stand behind it 100%. Go check out the video and see what I’m talking about:

Click here to view the embedded video.

So here is the link that I mentioned in the video to check out the ‘Avatar Blues‘. Before clicking on that link, make sure to watch the video. We’ll see how many of you follow directions:)

What is your take on all of this? This is a big component of life and I’d love to hear your feedback. Leave a comment at the bottom of the page with your thoughts. Also, share this with your Facebook and Twitter friends by click the icons on this page… they will THANK YOU!

Tons of APPRECIATION your way for stopping by today…

Yours In Success,
Eric Goldstein

So yesterday a friend asks me if I want to hang and watch some movies. I had told him that I didn’t want to because I was working on some marketing stuff. He started giving me a whole bunch of crap about working too much, and I don’t ‘chill’ enough.

I started laughing out loud! I’m all about hangin’ and enjoying the beautiful things that this life has to offer… but I’m also all about Crushin’ It!

Gary Vanyerchuk was right on when he coined that phrase… when you’re Crushin’ It you are passionate about what you’re doing and you’re working your a$$ off!

It’s take lots of sweat equity to build a brand today… if you don’t have TONS of money to do it. Social media has totally changed the way business is being done and will be done… trust me! Now is the time to work your butt off to establish brand equity within your niche… so STOP listening to others when they tell you to ‘chill’.

The main reason they are telling you this is, your passion for what you are doing magnifies the lack of passion they have for what they are doing… but don’t let them drag you down with them!

Check out the video I created about this today:

Click here to view the embedded video.

So do you have people in your life that tell you to chill? Share your thoughts and experiences with the community here by leaving a comment below. You never know who you are going to help by spilling your thoughts.

Also, please share this post with the others. They NEED to hear this! Just click the green or blue icons at the top or the bottom of this page to share it with all of your friends. They will THANK YOU for it!

Keep Crushin’ It!

Yours In Leadership,
Eric Goldstein

P.S. Are you listening to the other people in your life when they tell you to stop working so much when your passionate about something? If so… STOP IT!