Sorta of a BOLD title, wouldn’t you say?
While I was hangin’ out in nature the other day, the thought popped into my head ‘Why is everyone always looking for the super duper ninja marketing tricks?”
Some people are ALWAYS on the lookout for the next hottest marketing secret. That’s fine if you are already movin’ and groovin’… but most of the new marketers really need to get back to the basics.
It’s all about creating a strong foundation… better known as ‘the basics’. Once you have the basics down, and you’re doing them CONSISTENTLY… then, and only then, should you move off to the advanced stuff. The advanced stuff will do you no good if you don’t have the basics down. Most of the time you don’t even need the advanced stuff!
Coach John Wooden’s theory on the basics…
This message rang super clear when I heard an interview from Coach John Wooden, legendary UCLA basketball coach. His ten NCAA national championships in a 12-year period while at UCLA are unmatched by any other college basketball coach.
The man knows something about creating success. On the first day of practice he would have his team practice putting on their socks and shoes the proper way. The players would look at him like he was crazy, but Wooden knew that a lot of players were taken out of games, and unable to go back in, because of blisters.
He would tell his players that the easiest way to avoid getting blisters is to pay attention to the basics. He would show them how to roll their socks correctly and how to tie their shoes the right way to prevent the blisters… and they wouldn’t move on to other drills until they got this correct.
As silly as that sounds, there is a very important lesson within Coach Wooden’s teachings…
When it came to teaching his players basketball he always said “I do not permit fancy stuff in the teaching of my players at all.” He was a big believer in doing the basics… over and over. He had them practice free throws, dribbling and all of the other basic skills there are in basketball.
This is as concept that most people don’t grasp…
If you take Coach Wooden’s advice, you will start to see so much more success in your business. There are a lot of people out there that are going to try and sell you stuff by saying “If you don’t buy my program where I’m going to teach you this cutting edge Ninja move that nobody on the planet knows about, then you’ll be a complete failure”.
Well in so many words they’re saying that:)
I’m here to tell you that it really comes down to doing some basic things everyday. By doing this, all of your efforts will compound on each other… otherwise known as the ‘law of compounding. This is one of the most POWERFUL laws within our Universe.
I will tell you this, in the building my personal brand I haven’t used any ‘Ninja Tricks’. I’ve just been doing a lot of simple things over and over… and then doing them again… and then again… and again… i think you get my point 
Here is a quick story really showing you the power of this principle…
Once upon a time a Mogul king wished to reward a local peasant for saving his daughter’s life. “You can have anything you want,” offered the king. The peasant asked merely for one grain of rice to be placed on a chessboard. Courtiers began to laugh at the meagerness of this request, but the suddenly audacious peasant held up his hand for silence. “I ask for one more thing”, he said. “Each day the amount of grains will be doubled and placed in the next box, and so on, for all the places on the board.” The king thought this trifle a bit ridiculous, but agreed. The story does not end well, for on the 64th place there was not enough rice in the entire kingdom to satisfy the request. The embarrassed king had the peasant hanged.
- Story read on Paul Lemberg’s website
This story shows you how exponential growth is created by doing something simple over and over. I know I’m pounding this principle into your head right now, but I can’t stress enough how important this is.
There is so much HYPE out there on the internet. I like to consider myself a ‘non-hypey’ marketer who will always shoot you straight… and keep it real with you!
Remember, you need to know how to do the basic karate kicks and punches before you can become a Ninja! It’s my intention on this blog to share with you the basic strategies that you need to create a RockStar Personal Brand within your niche.
I’ve got a quick questions for you…
Are you doing the basics? Are you doing them consistently? The 2nd questions is the most important piece of this equation. I’d love to hear your answers and feedback on this post. Leave me a comment below.
Also, share this post with your Facebook and Twitter buddies… this is something that everyone can find value in.
Catch you real soon…
Yours In Success,
Eric Goldstein
{ 38 comments… read them below or add one }
Your right Eric about all the hype out there on the Internet and it’s true that there are some Guru’s who have such good sales copy, that they convince most new people that without this amazing software or coaching program their not going to make it, Which is bullcrap!.
You have to build a solid foundation first and that cannot be done without first doing the basics to set that foundation in place to build upon. Most people are looking for a quick fix Eric hence why they get pulled all over the place by this launch and that launch. I say work on self first, plot a path and definitely focus on doing the basics first. Thanks for sharing and Excellent post
Alex Faleye´s last [type] ..7 Steps to Keeping Yourself Focused on Your Goals
Alex,
Right on brotha man… once someone
has a good foundation set in place with
doing the basics, then they can do some
Ninja moves.
But the cool thing is… wild success can
be created without the Ninja moves. It
just takes doing the basics CONSISTENTLY!
Thanks for sharing a great comment
here in the community bro:)
Hey Eric, I absolutely LOVE this post and kudos to you for coming out and telling it like it is.
There are too many times I encounter people in my coaching group that are soooo keen to just get started and be rocking it out that they just go out and buy all these courses, that are just beyond them at this point in their business. The instant success stories are so few and far between, but some of them are so desperate for it that the great copy writing certainly sucks them in!
I agree with this post whole heartedly, and with Alex when he said that people get caught up in the “Launch this” and “Launch that” hype, work on yourself and the basics first and you will be golden!
cheers
Nat´s last [type] ..How To Get Started With Your GetResponse Account – A Brief Overview
Nat,
I’m all about ‘telling it like it is’… it
doesn’t always go over well with some
people, but I’m learning more and more
each day to not care what other people
think about what I do and say.
If I feel a certain way about something
I’m going to express it. There is a lot of
stuff that I don’t feel good about in the
online marketing world when I look at
it…
So I’m going to be the authentic blunt
dude that I am and say it… and I KNOW
that it will HELP many people.
So thank you for your comment today.
I appreciate you sharing with everyone
in the community:)
This was a amazing read bro,
Thanks for sharing such a simple insight that many people don’t quite grasp. I realise that’s what most people do because they want to reap instant results, which is why most broke people play the lottery, to make instant millions, when in actual fact the way that most successful people go about it is very simple.
Your words are pure inspiration Eric and I have shared this piece with my network, thank you very much.
Chris
Hey Chris,
First, thank you for sharing this post
with your network. I appreciate you
Chris for doing that!
There are a lot of people looking for
instant overnight success. I’m not going
to say it can’t happen, because I believe
ANYTHING is possible…
To create that someone just needs to
be 100% in alignment with the thought
of doing that… and not Ninja moves, and
they can create that.
The challenge with that is our society has
created a belief of ‘you have to work hard’
and ‘success takes time’.
So for someone to truly believe that they
have to buck the current of a belief that’s
been deeply ingrained into them their whole
life.
The other option is do the basics… over
and over and over again. Just some thoughts
from my crazzzzy brain:)
Thanks buddy for all you do!
Eric I really enjoyed this post. You reminded me of the importance of going back to the basics. If we all just did the basics as Coach Wooden showed his team, then our results would eventually build so much momentum that we would become UNSTOPPABLE! Love it.
Edward
Edward´s last [type] ..7 Really Smart Habits of Successful Champions!
Thanks Edward!
You said the MAGIC word my
man… momentum! The more
consistent you become with doing
the basics, the more momentum
you pick up.
And then you become UNSTOPPABLE
just like you said… thanks E-Man!
Hi Eric,
Thanks for the great post, it is just so true. I have far too many training courses and the reality is consistent effort is the key.
With so many great sales letters and promises of instant wealth online people tend to neglect the basics.
Rowena Coshan
PS. I love the new tick box to opt-in when you leave a comment and would love to know what you are using for it.
Rowena Coshan´s last [type] ..Don’t Judge a Blog by It’s Header
Hey Rowena,
Great to see you here in the
community! It’s all about the
consistency… in ANYTHING
we are doing.
I’m not saying all of the trainings
that people are buying don’t work,
but people need to do the stuff
consistently…
And if it’s not the basics, then they
need to create the habit of doing them
first before adding all the fancy stuff.
The tick box is in a plugin called ‘Subscribers
Magnet’ from Max Blog Press:)
So right, Eric. Some folk do run before they could crawl! I’m sure we all have the experience of doing just that before we even realize it sometimes. That is why we should encompass ourselves with a concrete foundation before before embarking on the marketeer network and timing is of the essence ,of course.
Antoinette,
A strong foundation leads to a
sturdy structure… that’s how big
skyscrapers are built.
It’s the same thing when we are
creating a Personal Brand for ourselves…
The stronger the foundation, the
higher we can go… thanks for sharing!
Eric,
No ninja tricks here my friend. LOL. I appreciate your “shooting straight approach”. And can confirm for all the folks reading this post and wondering if Eric really is the way he says he is – YES!! He is!!! Eric has always been straight, direct, and honest with me in our interactions. A stand up guy.
Krista
Krista Abbott´s last [type] ..How To Eliminate Negative Thought Patterns
Hey Krista,
I truly appreciate your comment
Krista. It’s good to know that I come
off that way… I like to keep it real:)
You’ve definitely been very consistent
with your brand building… super happy
for you!
Thanks again for your contribution to
the CreateWithEric community here!
Eric,
Great post on getting back to the basics and not falling all over yourself trying new tricks. You are so right about the basics serving you in the long run. THAT’S why they are the basics!
I second Krista’s views about you. You have always given with an open heart. Thanks Eric,
Val
Val Wilcox´s last [type] ..The Unexamined Life is Not Worth Living
Hey Val,
The basics definitely do ‘serve’
you in the long run… I love how
you put that.
THANK YOU for your good words.
I believe an open honest heart is the
only way to truly ENJOY life!
Big Smiles your way Val:))
Rock on, Eric!
Sometimes I find myself getting caught up in my ongoing quest to formulate elite SEO ninja tactics, in these times simplification of my strategy is often the best solution.
Thanks for the post!
Garrett
PS Thanks for sharing info on the Law of Compounding. Never heard it talked about in such a way (as a law), but it is obviously epically effective! (Unfortunately for the poor peasant…)
Garrett Miller´s last [type] ..The No Excuses Summit and Garrett Miller’s Life Story
Hey Garrett,
I feel there is so much VALUE
in teaching people the basics…
because when done over and over
they are very effective.
Most of the time we think we need
to teach people all the Ninja crazy
techniques… because that’s what
they are expecting.
But when you can teach them the
basic things that they need to do
consistently to be effective… they
will be much more happier and
fulfilled from your trainings.
The Law of Compounding is amazing.
To the human mind, certain things
seem to simple to be effective.
Thanks for taking the time out
to share here buddy!
You are right about that! You can’t do flying, triple-flip, head-smacking kicks unless you learn to chop a board in 1/2 and do it consistently.
Plus, what ever John Wooden said, is the key. Basics. No hype.
Patrick McIntosh´s last [type] ..Daily Crushers College College Without the Hangover
Patrick,
I’m with you man… it’s the
simple stuff done over and over
that creates success.
Let’s all cut the hype and get
back to doing the basics… and
keep it real with each other!
Thanks Patrick…
Thanks for another fabulous post Eric.
I couldnt agree enough that laying the foundations are so critically important. This is something I have been going over and over recently myself and still tinkering with my overall personal brand.
So many of my coaching clients and team members want to have it done instantly, but I am so passionate (like you are and others who have commented) that it takes time to develop a solid foundation and a good presence. To me its very similar to building a good ole solid house… making sure the foundations are excellent so that the house doesnt fall down later.
Thanks again
Amanda Emily´s last [type] ..Why Leveraging The Internet Is Essential To Your Success As An Online Entrepreneur
Emily,
It’s just like build a house… perfect
analogy that I like to use myself when
teaching about building a Personal Brand.
A solid strong foundation makes for a
tall powerful structure… thank you for
sharing your value here within your
comments.
I appreciate you!
I agree. Doing the basics on a consistent basis is the most important. The basics are also a whole lot easier to keep up with. The ninja moves do make people rich though, especially the ones selling them.
Wayne Woodworth´s last [type] ..What You Can Do When You Have Shoulder Muscle Pain
Wayne,
They really are a whole lot easier
to keep up with… people are making
things to hard for themselves.
Life should be easy… and creating
your Personal Brand should be easy.
Thanks buddy for sharing here!
Hey there Eric! Super incredible post man. It is all right on point. The basics are missed quite a bit. You really hit the most important aspect of success in this post.. do the basics.. and do them consistently. You absolutely can not quantum leap your way through to success. It all starts with a scoot, then a crawl, then wabbling, walking, jogging, running… then and all out sprint.. baby! But, first being willing to scoot is key. Hope that’s okay, to it that way, I like to break it all down to the ridiculous. You rock!
Sye-
Hey Sye,
It’s more than okay the way you
broke it down girl… rock on with
your bad self!
K.I.S.S – Keep It Stupid Simple
I totally felt your awesome energy
coming through as I read your comment.
Thank you so much for being you
and sharing a part of you here:)
Your sales pitch quote was hilarious man. Thank you for the powerful message. I loved the post. Very powerful message. Peace.
Stefan,
It’s pretty much what they are
saying… haha!
Thanks for stoppin’ by:)
Thank you Eric! Gosh I got so tired of hearing “I’ve got the know how that nobody else has and if you don’t get this product than I have to question your sanity….blah, blah, blah…” Thank you
Emily Giuffre´s last [type] ..Creating Freedom and Our Future
I’m with you Emily:)
I agree with you. These days many marketers proclaim old trusted methods that are based on logic and common sense no longer work and ALL of Them seem to have a silver bullet for SEO, Social Media, list building, etc.
But the reality is that once you tried all these New Methods, you will be returning to the Basics. As in any game or trade, the Fundamentals seldom change, you just find novel ways to apply them and build on them with new tactics.
Jay´s last [type] ..New Twitter Bots and PPC Marketing Methods
Once someone gets the basics down,
then they can move on to some other
stuff.
Even if they don’t… they can still build
a successful personal brand.
Thanks for the comment Jay!
Eric,
Awesome stuff! It is so the basics that will win the day for anyone. I loved the story about learning to put on your socks and shoes. I had never heard that one before. Learn the basics and then do them EVERY day.
All the best,
Alan
Coach Wooden is a very WISE man,
when he speaks… i listen.
He was big on the basics, and look
at the success he had.
Thanks Alan!
Excellent post Eric! With the fast moving technology and new tools we forget that the pioneers built their business with a lot of shoe leather and presentations.
Work ethic, flawless basics with consistent and persistent effort will produce results every time.
Thanks!
thnaks admin
gizlesene´s last [type] ..ferhat göçer seni sevmeye aşığım Dinle
Very powerful message. Peace
Thank you for the powerful message
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